Films are known as soft power which hits mentally to change mental barriers. If the quote is correct China will put its power in films, not in the actual Chinese form but having a mash-up of two different cultures that can introduce china’s cultural beauties to the globe.
Recently Beijing based DMG Entertainment has signed a partnership with Walt Disney and Marvel Studios to produce Iron Man III to be released in May 2013.
Reportedly Chinese associate will invest $1 billion investment in the Hollywood film industry as Chine Film Group Corp’s chairman Han Sanping confirms, “The reported $1 billion investment in the future of film will bring Chinese elements to the international film market, and Chinese culture will be better presented to the world.”
Meanwhile it was not publicized by the company but source says that it will boost new life in Hollywood film industry as they will get cash investment as well as a huge China market for their forthcoming movies. So it’s a win-win offer for them. Meanwhile China will learn excellent movie marketing practices and new technical skills.
Apparently China has given films like ‘Crouching Tigers Hidden Dragons’ to the world but it lacks the global attention. This is the reason China is keen to set new alliances with World’s best entertainment industry’s leaders so it can sale Chinese films.
According to this alliance movie industry’s giant will help China to setup a joint venture studio in Shanghai and 15 IMAX (or 3D) films will be added to the annual quota of 20 foreign films a year as the government policies.
Titanic and Avatar fame director James Cameron has also expressed his interest in China though he wants to maintain her independence while making a film. China has a censor policy to condemn things on the name of anti-state so Cameron thinks it would kill his creativity thus he is not confirm right now to start a project.
It is also mentionable that earlier above joint venture Chinese films had been appreciated by the critics such as ‘Crouching Tigers Hidden Dragons’ ‘Hero’, ‘Lust Caution’, etc. Therefore it can be expected that this will infuse new blood in both film industry and will provide chances to see some good quality movies to the global viewers.
Related posts:
